The stage is set, and the house is ready — Big Brother Naija Season 10 just got even bigger as Guinness Nigeria is officially announced as a Gold Sponsor for this milestone edition of Africa’s most-watched reality TV show.
This exciting partnership marks a powerful union between two of Nigeria’s most iconic brands — Big Brother Naija and Guinness, a bold and legendary stout that has long been a symbol of creativity, originality, and cultural pride.
As BBNaija celebrates 10 years of groundbreaking entertainment, Guinness steps into the spotlight, bringing its signature boldness and vibrant energy to the biggest reality TV stage on the continent.
“We’re excited to be a Gold Sponsor of Big Brother Naija Season 10,” said Yinka Bakare, Marketing and Innovations Director at Guinness Nigeria.
“For 75 years, Guinness has stood as a symbol of originality and resilience in Nigeria. This sponsorship reflects our commitment to celebrating authenticity, creative expression, and the rich diversity of Nigerian youth culture.”
With Guinness now officially part of the BBNaija Season 10 experience, fans can expect:
- Bold, exclusive in-show segments
- Unforgettable tasks and Saturday party moments powered by Guinness
- Unique branded challenges and viewer activations
- Epic experiences at bars and viewing centers nationwide
- And of course, the unmatched Guinness vibe
This season, housemates and viewers alike will be immersed in daring, creative, and refreshing content, making for an even more engaging and dynamic show.
Speaking on the collaboration, John Ugbe, CEO of MultiChoice Nigeria, said:
“Guinness is a brand that speaks directly to the passion and creativity of the BBNaija audience. Their involvement this season is a natural fit, and we’re thrilled to have them on board to elevate the experience for our fans.”
With Guinness on board, BBNaija Season 10 is poised to deliver an unmatched mix of entertainment, cultural connection, and youth empowerment. As the show continues to champion self-expression and celebrate individuality, Guinness is set to connect with millions of Nigerians in the way only it can — boldly, proudly, and refreshingly different.
